Open to new brands hello, I'm Mahmoud

E-commerce Performance Marketer

Stop paying for clicks.
Start paying for orders.

I help e-commerce brands turn ad spend into profitable orders. I plan, launch and scale campaigns on Meta and TikTok, and I fix what happens after the click: the offer, the landing page, checkout and follow-up. EGP 9M+ managed across 30+ brands, EGP 110M+ in sales and 100,000+ orders.

  • Media buyingMeta & TikTok campaigns, testing and scaling
  • Creative strategyAngles, hooks and briefs that sell
  • Funnel & CROLanding pages, checkout and messages that close
  • Profit trackingBreak-even CPA, real margins, weekly reports
Get a free account audit See the results
Fashion, beauty, watches & e-commerceShopify & COD storesReports you can actually read

Brands and platforms I've run ads for

Next up Your brand
next?
H2DO Products
vendoor
Taager
angazny
mercado
Beais Watch Store
Levin
Outfetty
Samar Mahmoud
Carbon
Urset
Joker Store
Briemzo
100,000+Orders generated
EGP 110M+In sales for clients
EGP 9M+Ad budget managed
30+Brands and projects
Totals across every account I've managed. Case studies below come with their screenshots.
Who's behind the numbers

meetMahmoud Salama

I'm an e-commerce performance marketer: media buyer first, with an eye on the whole funnel. I've run Meta and TikTok ads for fashion labels, watch stores and e-commerce platforms, and I've worked on the other side too: finance, shipping and manufacturing.

So when I look at your account, I'm not asking how many people saw the ad. I'm asking how many orders arrived, and how much you kept.

Orders, not clicksEvery campaign is judged by sales, not reach.
Profit, not vanityShipping, returns and margin are part of the plan.
Clear, not complicatedWeekly reports you can read in two minutes.
Case studies

the proofReal accounts.
Real screenshots.

Every number below comes straight from Ads Manager or the store dashboard. Tap any screenshot to see it full size.

Case 01Shopify storeQ4 2025 → Q1 2026

Before: 4,229 orders a quarter. After: 10,400.

Before
Oct–Dec 2025: 4,229 orders, EGP 1.87M in sales and a 2.72% conversion rate from 141.6K sessions.
What changed
A testing-to-scaling system: test campaigns to find winning products and creatives, CBO campaigns to scale them, dynamic remarketing for visitors, and a seasonal push for Ramadan.
After
Jan–Mar 2026: 10,400 orders, EGP 3.67M in sales and a 3.79% conversion rate from 271.5K sessions. More traffic, and more of it buying.
2.5×more orders, quarter over quarter
Orders+151%
Before 4,229After 10.4K
Sales+98%
EGP 1.87MEGP 3.67M
Store sessions+93%
141.6K271.5K
Orders
4,22910,400
▲ +151%
Sales
EGP 1.87MEGP 3.67M
▲ +98%
Conversion rate
2.72%3.79%
▲ +39%
Before · Oct–Dec 2025
After · Jan–Mar 2026
Meta Ads · Jan–Mar 2026
Message campaigns · account total

Store numbers straight from the Shopify dashboard (all sales channels). Ad numbers as reported by Meta: Q1 2026 spend EGP 908,670, 9,717 website purchases, ROAS 4.98, plus 54,012 customer chats at EGP 5.86 each.

Case 02E-commerce storeAug → Sep 2024

Before: 2,666 orders a month. After: 8,489.

Before
August 2024: 2,666 orders and EGP 1.43M in sales. The ads brought 2,135 purchases, and order volume was stuck despite significant ad spend.
What changed
New creatives built around what buyers actually responded to, tighter targeting, and budget scaled in steps the algorithm could keep up with.
After
September 2024: 8,489 orders and EGP 4.83M in sales. The ads brought 5,957 purchases, with ROAS steady at about 9.5 on 3× the budget.
3.2×more orders in 30 days
Store orders+218%
Before 2,666After 8,489
Sales+238%
EGP 1.43MEGP 4.83M
Purchases from ads+179%
2,1355,957
Store orders
2,6668,489
▲ +218%
Sales
EGP 1.43MEGP 4.83M
▲ +238%
Purchases from ads
2,1355,957
▲ +179%
Before · Store · Aug 2024
Before · Meta account 1 · 1,358 purchases
Before · Meta account 2 · 777 purchases
After · Store · Sep 2024
After · Meta account 1 · 3,081 purchases
After · Meta account 2 · 2,876 purchases

Store numbers from the store dashboard. Ad numbers are the totals of the two Meta ad accounts for each month: EGP 119,651 spent in August, EGP 372,361 in September.

Case 03Men's fashion1 product · 5 weeks

One product in a crowded feed. EGP 32 back for every 1.

The problem
Men's fashion is one of the most crowded categories on Meta. The brand had one product and needed volume without burning its margin.
What I did
Tested angles fast, cut losers within days, and pushed the winners. Messages ran beside website sales to catch buyers who wanted to ask first.
The result
3,575 website orders at EGP 18.67 each, about EGP 2.16M in sales on EGP 66,750 of spend.
32.4ROAS across 8 campaigns
Orders
3,575
Cost / order
EGP 18.67
Conv. rate
7.29%
AOV
EGP 605
Reach
1.13M
Chats
5,394

Plus 5,394 WhatsApp and Messenger conversations from EGP 7,177 of message ads, about EGP 1.33 per chat.

Website sales · 24 Oct – 30 Nov 2024
Message campaigns · same period
More from my ad accounts

not a flukeResults that repeat.

Different brands, different platforms, the same discipline. Totals taken from Meta and TikTok Ads Manager exports.

Meta · Website sales5,636

orders at EGP 21.36 each

ROAS 21.3 · EGP 2.57M sales
TikTok · Conversions6,530

conversions at EGP 23.83 each

ROAS 17.6 · 12.6M impressions
Meta · Messages68,693

customer conversations started

EGP 2.28 per conversation
Meta · Messages20,648

conversations on a second account

EGP 1.89 per conversation
Screenshots

see for yourselfEvery number,
on screen.

Raw screenshots from Meta and TikTok Ads Manager across my accounts. Tap any one to see it full size.

Case 01 · Meta purchasesQ1 2026 · ROAS 4.98
Case 01 · Message campaigns54,012 chats · EGP 5.86 each
Case 02 · MetaAug 2024 · 777 purchases
Case 02 · MetaAug 2024 · 1,358 purchases
Case 02 · MetaSep 2024 · 3,081 purchases
Case 02 · MetaSep 2024 · 2,876 purchases
Case 03 · Meta purchasesOct–Nov 2024 · ROAS 32.4
Case 03 · Message campaignsOct–Nov 2024
Meta · Website sales5,636 purchases · ROAS 21.3
TikTok · Conversions6,530 conversions · ROAS 17.6
Meta · Messages68,693 chats · EGP 2.28 each
Meta · Messages50,219 chats · EGP 2.29 each
Meta · Messages35,219 chats · EGP 2.01 each
Meta · Messages20,648 chats · EGP 1.89 each
How I work

the methodFrom audit to scale
in four steps.

No black box. You know what I'm testing, why, and what it costs, every week.

WEEK 1

Audit

I go through your ad account, store, pricing and delivery numbers to find where money leaks before adding any budget.

WEEK 1–2

Test

New creative angles and audiences on small budgets. Clear stop rules, so losing ads die fast and cheap.

WEEK 3+

Scale

Winners get more budget in steps the algorithm can handle, so cost per order holds as volume grows.

EVERY WEEK

Report

A short report in plain language: spend, orders, cost per order, profit, and what happens next.

I read your P&L,
not just your ROAS.

A cheap order that gets returned or loses money on shipping isn't a win. I've worked across e-commerce finance, operations, shipping and manufacturing, so I plan ads around the profit you actually keep.

  • Meta Ads
  • TikTok Ads
  • Conversion rate optimization
  • Unit economics
  • COD & returns
  • Google Analytics
Questions

before we talkCommon
questions.

Still not sure? Message me on WhatsApp and ask anything. No pitch.

Ask Mahmoud
What budget do I need to start?

There's no fixed minimum. You need enough budget to test a few creatives properly before judging them. After the audit I'll tell you what your products and margins actually need.

How fast will I see results?

The first 1 to 2 weeks are for testing, so you'll see which ads and audiences work. Scaling starts once winners are clear. You get a report every week, so you're never guessing.

Do you make the ad creatives?

I plan the angles, hooks and offers and write the creative brief. Your designer or content creator shoots it, and I decide which versions get budget based on results.

Which platforms do you work on?

Meta (Facebook and Instagram, including message campaigns for WhatsApp and Messenger) and TikTok.

What access do you need?

Partner access to your ad account and Business Manager, your store analytics, and your real order numbers: delivered, returned and refused. The last one matters most, because ads that bring returns aren't wins.

How do you charge?

Usually a monthly management fee. For the right brand, a fixed fee plus a share of profit. It depends on your budget and scope, and we agree on it after the audit, in writing.

Can you guarantee a ROAS?

No honest media buyer can. What I can promise is clear tests, fast decisions, weekly reports, and every decision based on the profit you keep.

Free account audit

let's work togetherLet's find the money
your ads are leaving behind.

Tell me about your brand. I'll review your account and come back with the 3 biggest things I'd fix first. No cost, no commitment.

  • A direct reply from Mahmoud on WhatsApp
  • A clear view of your cost per order and break-even point
  • A test plan for your first 30 days
WhatsApp+20 106 644 9573Send message
Emailmahmoudtalaat838@gmail.comSend email

Your details go to Mahmoud only.

Chat on WhatsApp